Martin Cove Brewing Company has been a successful microbrewery in
southern Oregon for the past three years. Located in the city of
Medford, the company has increased sales by 15% each year. The company's
product lines are Martin Cove Pilsner and Red Ale. This year, Martin
Cove Brewing Company, will gross $520,000 in sales. This was generated
from an initial investment of $150,000.
Martin Cove Brewing
Company handcrafts its beers in small 20 barrel batches under the close
personal attention of our brewers. The latest brewing equipment and
technologies are seamlessly combined with traditional brewing methods to
ensure consistently excellent taste, whether packaged in bottles or
draft kegs.
Martin Cove Brewing Company is planning to expand its
distribution to selected metro areas within the state of Oregon. Over
the last three years, Martin Cove Brewing Company has become one of the
city's most popular microbreweries, and aims to repeat this Oregon-wide.
In addition, the company will introduce a new product, a traditional
German Marzen style lager. Owner funding and internally generated cash
flow will enable the expansion plan. Sales projections for the next
three years are based on current sales success with the target customer
base in southern Oregon. The effective implementation of this plan will
result in sales revenues growing to $1.2 million by Year 3.
Martin
Cove Brewing Company will apply the same sales strategy that built
sales in Medford: remove all obstacles between you and the customer.
Once the customer tastes the product, he or she will know the quality
and craftsmanship that goes into every bottle of Martin Cove.
Martin
Cove Microbrews will be available in bars as well as retail outlets,
such as local markets and corner stores. It will also aim to distribute
through supermarkets, but it is envisioned that getting shelf space in
national supermarkets will be more difficult and more expensive.
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